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The Power of Sport

New Balance Foundation

Script > Shipped

The Power of Sport

What is the power of sport? The New Balance Foundation has spent more than 40 years answering that question, funding 95 community nonprofits across 12 countries so young people can find their footing on a court, a pitch, or a skateboard. They asked us to tell that story in two minutes for their year-end video.

The Power of SportThe Power of Sport
The Power of SportThe Power of Sport

We handled the whole lift: script, storyboards, design, animation, and VO direction. Working closely with the NBF's communications team, we landed on a three-act arc that moves from one kid's first catch to a global network of coaches and mentors. Resilience on the tennis court serves in the classroom; confidence on a skateboard rolls into a job interview.

The Power of Sport
The Power of SportThe Power of SportThe Power of Sport